Welcome to Southern Africa Direct

Southern Africa Direct is a free-to-air lifestyle and culture television channel that you can see on the UK Sky Digital Platform channel 270 (SA Direct on the EPG), and right here on our website.

This exciting new channel is the UK's first 'Destination TV' channel dedicated to providing an authentic and engaging source of information and entertainment for anyone interested in visiting or building commercial links with the countries of Southern Africa.

Gateway to the Undiscovered

Southern Africa Direct's TV programmes present the best of Southern African Lifestyle & Culture, Travel & Tourism and Commerce, whilst our website provides the gateway to a wealth of business and tourism information, links to travel products, and a range of unique Southern African goods and services.

Southern Africa Direct is free to view in the UK, on Sky Digital channel 270 (SA Direct) and simultaneously online at www.southernafricadirect.com.

Latest News

We're changing channels

From 18 August Southern Africa Direct will be broadcasting on SKY channel 270. We're changing channel numbers, but we're continuing to provide you with the same engaging and entertaining content about the Southern Africa region. Please let us know about what you think and what content you would like to see more of - if you're interested in visiting Southern Africa, hail from the the area or would like to engage with the region, we want to hear from you!

Shop direct

Southern Africa Direct has hand-selected a number of quality partners with whom you can book your travel, find out about investing in property in South Africa or simply order a good bottle of South African wine. Visit our shopping page.