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Win Beer for a Year!

To wish you a very merry Festive Season Southern Africa Direct in association with Kato Enterprises are offering SA Direct viewers the chance to win 12 cases of this 100% pure premium Windhoek Lager ...

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TV Highlight

The Travelers’ Choice Awards, organized by the world’s largest online travel community, TripAdvisor.com, placed Victoria Falls among its 5 top-rated African destinations in 2008 - and it's no wonder. The area abound with wildlife attractions and adventure activities...

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Investment opportunity

Own a piece of Big 5 Africa in the Mjejane Game Reserve, situated within the world-renowned Kruger National Park. Build your dream lodge on banks of the game-rich Crocodile River in the heart of the African Bush.

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Tours & Safaris

Browse accommodation in Southern Africa by country, find the latest special deals and watch video reviews of hotels and tours ...

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Tell us what you want to see on Southern Africa Direct

SA Direct TVSouthern Africa Direct is a lifestyle and culture television channel that you can see on UK Sky channel 270 and right here on our website. The channel is dedicated to providing an authentic and engaging source of information and entertainment for anyone interested in visiting or building commercial links with the countries of Southern Africa.

If you are interested in Southern Africa, we'd love to hear what you'd like to see more of on Southern Africa Direct. Send us your suggestions and get involved!

SA Direct News & Reviews

Mobile phones for Africa
By the year 2012, 485-million people in Africa, or 38% of the continent’s population, will be mobile phone users. This was revealed at the 11th AfricaCom conference recently held in Cape Town. The two-day event brought together over 3 500 people from various sectors of the telecommunications industry.
SA Direct TV celebrates one year of broadcasting
Developing innovative solutions for an established industry such as television is always a challenge, but it is one that Southern Africa Direct CEO and co-founder Pierre van der Hoven relishes. A year ago Van der Hoven helped launch Southern Africa Direct as the first destination marketing television channel in the UK on Sky channel 270.
New gap year opportunities in Africa
UK-based company i-to-i have announced new gap year options in Africa for travelers looking to give back while they travel. Volunteers can choose to work with animal rescue centres in South Africa, work with Aids orphans in Kenya, teach children in Tanzania or get involved with wildlife conservation in Uganda.
Soccerex kicks off in Johannesburg
Soccerex 2008, the biggest inter-business exhibition in the world focussing on the business side of the game, kicked off on Monday in Johannesburg, South Africa with over 4 000 delegates from 95 countries attending the expo.

Wine case of the month

Christmas wine case

Have your Christmas cheer delivered this year

To make your Christmas a perfect celebration, we’ve chosen some wonderful South African wines to take you step-by-step through the Festive Season. The variety of red and white wines in our SA Direct Christmas case have been specially selected by our experts at SA Wines Online to carry you from your aperitifs to your desserts and beyond ... Find out more at SA Direct Wines

Watch Live TV

Showing Now & Next

  • 19:45 African Heroes
    Malawi Yachting and Golf, Malawi
    Lake Malawi plays host to the longest fresh water yachting race in the world and attracts competition from around the globe.
  • 20:15 Conservation for Africa
    The interaction between African organisations and communities with their natural surroundings, and their quest to preserve it
  • 21:00 Trans Agulhas
    An adrenaline-pumping, high-energy series chronicling the ups and downs of the toughest inflatable boat race in the world

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